Stories
A showcase of video narratives—from customer stories to campaign highlights—capturing moments of impact, creativity, and collaboration that define my work
The “InnerCat Studios and Avid” video highlights how Avid’s tools support indie artists in growing and distributing their music. I helped shape the narrative to showcase InnerCat’s innovation while aligning with Avid’s brand goals. Featuring interviews and real-world examples, it reinforces Avid’s value and builds trust in the independent music space.
The “Eggplant Picture & Sound: Avid On Demand for MTV on Paramount+” video showcases how cloud-based editing transformed post-production for the reality series All Star Shore. As Executive Producer, I helped shape the story to highlight the speed, flexibility, and remote collaboration enabled by Avid Edit On Demand. I worked closely with Avid’s marketing and technical teams to ensure the messaging was clear, credible, and aligned with brand strategy.
The “Building for the Future” story featuring Avid and QSR Systems was a collaborative production that highlighted how QSR leveraged Avid’s subscription-based solutions to scale its media operations. Working closely with QSR leadership, Avid product teams, and marketing stakeholders, the team crafted a narrative that showcased real-world impact through interviews, behind-the-scenes footage, and strategic messaging. The video emphasized QSR’s growth and adaptability, while reflecting the shared vision and executional synergy between both organizations to deliver a compelling, brand-aligned story for global audiences.
The VENUE 7 launch video for Avid’s S6L console featured FOH engineer Robert Scovill and showcased the software’s new capabilities through a visually rich, technically insightful narrative. I co-led concept development and production to ensure clarity, excitement, and alignment with Avid’s brand and webinar goals.
The World Vision Tour promo video spotlighted Avid’s global roadshow, highlighting its video, audio, and broadcast tools across key media markets. Featuring event footage, live demos of Media Composer and Pro Tools, and expert interviews, it delivered a dynamic, globally-minded showcase of Avid’s commitment to empowering creators through innovation and collaboration.
The 2020–2021 New Year promotional video, produced for the LATAM market and delivered in Spanish, celebrated a year of milestones, innovation, and connection. As producer, I oversaw the creation of a vibrant year-end recap that highlighted key events, product launches, customer success stories, and strategic initiatives across the region. Designed to engage partners and audiences with warmth and energy, the video blended dynamic visuals, localized messaging, and a forward-looking tone—reinforcing our commitment to growth and collaboration as we stepped into the new year.